New Delhi, December 07, 2015: Nikon India, 100% subsidiary of Nikon Corporation today announced the winners of Shorts On Nikon contest, a property for Nikon India to engage with the upcoming independent short film makers. Aimed at promoting filmmaking in India, this campaign was a great platform for the aspiring filmmakers.
Nikon launched the campaign with a teaser on 31st Aug ’15 which was officially rolled out on 4th Sep ‘15. Creating a lot of buzz in the digital space and garnering an overwhelming response, the contest was open till 20th Oct ‘15. Given the rise in the video content consumption and multiple functionality in the cameras, which makes filmmaking an easier task, the campaign has been a huge success.
Mr. Kazuo Ninomiya, Managing Director, Nikon India Pvt. Ltd. commented, “‘Shorts on Nikon’ is the first of its kind initiative taken by Nikon to promote short filmmaking in India. We aim at connecting on a more direct level with our audience by providing them a platform to explore their potential around filmmaking. With this initiative, we are reaching to a new set of enthusiasts and helping them unleash all the functionality of the best in class technology that our cameras are equipped with.”
Mr. Sajjan Kumar, Vice President – Imaging Division, Nikon India Pvt. Ltd., says, “This new campaign resonates with our commitment of not only enabling our consumers with technologically advanced products but offer them a platform to do more, explore more and learn more while being rewarded. The winning entry – ‘Smudge’ and first runner up entry – ‘Roshni’, both are work of excellence and filmmakers creativity are showcased in well perceived manner. ‘Smudge’ revolves around thriller with a twist based taking real life incidents as cue and on the other hand ‘Roshni’ is an emotional and heart-warming story of a mother and son relationship. We would like to congratulate both Mr. Abhilash (Smudge) and Mr. Harkeerat (Roshni) on winning the contest and we are hopeful, to see more work coming from them”.
The Shorts On Nikon contest is about exploring the short film maker community in India. The campaign received an impressive response with an outreach to 8,00,000+ audience in the digital space who had interest in short film making. It received 150+ submissions which were shot using a Nikon camera. 17 best films were shortlisted with the help of the technical officers at Nikon and were showcased on the Nikon India Facebook page. Five winners were announced: